With Japan being one of the rare island countries with frequent natural disasters, we believe that the essence of Japanese culture lies in the idea of “mobility”. During Edo period, fire occurred frequently at wooden houses, requiring people to move with all their belongings. With limited space and unstable environment, one unique lifestyle named “mobility” evolved within Japan.
ONFAdd was inspired by the culture of “mobility” established by Japanese back then, and aims to transform the idea into contemporary products.
For example, folding futon still used today was born in the late sixteenth century. Compared to beds created by the West that needed fixed spaces, futon was created to suit communal living and be easily stored away. Mobile, space-saving and low maintenance. With this futon, you can create your own sleeping space, no matter where you are.
Japanese method of carrying around belongings differ from the West as well. While leather bags not so different from that of today were introduced to Western countries at early stages, Japanese used a piece of wrapping cloth called furoshiki for carrying things around instead. With the popularization of Sento, public bath, furoshiki became popular as an item to fold clothings during Edo period. Although furoshiki is only a piece of cloth, it had the ability to fold things of many different shapes, and when the fire broke out, it is said that people threw all their goods in them and ran way. Also when it is not used as a wrapping cloth, it could be used as a floor mat.
Matsuo Basho, famous poet of Edo period, spent his life on a journey and worked on a creative activity known as “Haikai” (collective name for haiku). To Basho, travelling was the source of inspiration for creation, as he once stated, “to take a journey, was to keep on moving”.
Kamo no Chomei, a poet, lived in a mobile house the size of four and a half tatami mat during the unstable war period. Leaving the society behind, he concentrated on his creative process, which led him to finish “Hojoki”. Living with minimal belongings like Kamo no Chomei resonate well with the spreading idea of minimalism practiced by people today.
With the occurrence of 3.11 earthquake in Japan, we have come to realise that the line between usual and unusual is thin, and that there is no such thing as “stable”.
In today’s world, topics of refugees, terrorist attacks, starvation, division of communities make the headlines. While the evolution of information technology has enriched our lives, it has also become the method to ruin the existing boundary we have secured for a long time.
In such era of uncertainty we live in today, we believe that the reconstruction of mobility culture, and to deliver it to the world, would establish freedom in terms of ideas and activities throughout the world.
ONFAdd is a mobility brand which aims to “reconstruct the mobility culture of Japan in today’s society”.
It is nothing like a designer brand that is usually led by one creator taking the helm, as ONFAdd team consists of many people with different backgrounds including contemporary artist, product designer, architect, fashion designer, CG animator, web designer, graphic designer, editor, etc.
As Japan is an important element to our project, we work with many factories in Japan, and often collaborate with Japanese manufacturers, allowing us to create in multiple fields regardless of genre.
Aya Hirose, Hideki Someya, Hidehisa Yamagami, Hiroaki Hamada, Hirofumi Yamashita, Hiromu Watanabe, Hiroshi Nagai, Hisahi Tsuda, Iwa, Hydekick, Kazuhiko Hayakawa, Kei hagiwara, Kenji Kusumoto, Kisshomaru Shimamura, Koichi Kikuchi, Koshiro Hidaka, Maki Kinoshita, Makoto Kimura, Mami Wakao, Mika Koshinaga, Misato Jin, Naoki Kawamoto, Nariko Sakamoto, Ryo Sonobe, Ryunosuke Kodama, Shimpei Takagi, Shingo Tajima, Subaru Harada, Takeshi Miyazu, Takushi Tochihara, Tomoyuki Terauchi, TYP, Nokahu Yasuhiro, Yasunori Fujikawa, Yoshie Sakata (Alphabetically ordered)